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Honor Play "Crazy Fast Crazy Smart" With GPU Turbo And Built-In NPU

Honor Play With Ground Breaking AI Technology And GPU Turbo Launched In India at INR 19,999 and INR 23,999
Honor Brings “Crazy Fast Crazy Smart” Experience to India with Honor Play
  • Honor Play is  powered by the flagship Kirin 970 SoC with built-in Neural Processing Unit (NPU)
  • Honor’s flagship technology GPU Turbo enters India with Honor Play
  • Honor Play will be available exclusively on Amazon from 6th August 2018 from 4:00pm onwards
Honor, the sub-brand of Huawei, today launched its most anticipated and eagerly awaited high performance device - Honor Play that aims to deliver maximum performance at a phenomenal rate. The Honor Play is equipped with the flagship Kirin 970 AI processor, with "Neural Processing Unit" (NPU) that specialises in the acceleration of Machine Learning (ML) algorithms to perform AI tasks. The stunning Honor Play will set the benchmark for exceptional graphics and user experience with the ingenious GPU Turbo Technology.

The Honor Play will be exclusively available on Amazon starting 6th August 2018 from 4:00PM onwards.  There will be extra savings on Axis Card EMI. Vodafone will provide additional 120 GB of free data for a period of 12 months to the customers buying the Honor Play. Prepaid customers will be required to recharge with Rs. 199 or above to be entitled for the offer. At the same time, post-paid customers will also get 10GB free data extra for 12 months on any Vodafone RED plan starting Rs. 399. Additionally, Vodafone postpaid customers will get 1 year Amazon Prime at no additional cost, only on Vodafone RED Post-paid  plans (rental Rs. 399 or higher). 

Also, available on Honor official store  and  

Crazy Fast Performance with GPU Turbo
GPU Turbo is able to accelerate performance by optimizing the software and hardware resources. With GPU Turbo, graphics processing efficiency is improved by up to 60 percent while overall SoC power consumption is saved by 30 percent. This is beneficial since graphically demanding operations typically consume battery quickly.
  • Play harder: GPU efficiency is increased by 60%, and the single frame SoC energy consumption is reduced by 30% - a remarkable improvement over other performance and gaming phones.
  • Play smoother: GPU Turbo reduces the jitter rate by maintaining the optimum FPS of the mobile device for a smoother, more comfortable performance
Crazy Smart Experience
The gaming experience is AI-enabled for total immersion. This 4D gaming experience includes not only graphics and 3D audio effects, but AI vibration customized games and matched to in-game objects and scenarios.
  • AI 4D Smart Shock
The AI real-time image and audio recognition is enabled for 30 different scenario 10 different vibrations, according to the direction of approaching enemies or gunfire, and users will even feel the kickback as you pull the trigger. 

  • AI 3D surround sound
Histen 3D audio technology offers an ultra-wide 3D sound field for users. This virtual surround sound offers a cinematic experience with four modes: near, front, wide and grand. This is supported by both wire earphones and headphones with 3D stereo effect.
  • AI boost
Honor Play is one of the smartest mid-range phones on the market, offering an exceptional performance for work or play. Casual users will get just as much fun from this device as gamers, thanks to the Kirin 970 NPU.

Dual Rear Camera with AI Technology
The Honor Play is equipped with 16MP+2MP Dual rear camera backed with AI technology to convert regular photos in professional photography. The “Smart technology” can auto-identify scene types and adjust the camera settings accordingly. To give a perfect image Honor’s AI Camera technology adjusts the exposure and color accordingly, the technology recognizes 22 objects real time and 500+ scenarios in real time, and the AI motion detection makes snapshots easier with better stability. Moreover, the AI Motion Detection, EIS and the AI Image Stabilization function enables you to capture every moment as you please.

Smart gallery
The enhanced smart gallery intelligently identifies the characters and scenes in your photos and creates a tag for each group. You can also search for photos using keywords. Photos in the smart gallery can be grouped and generated into music videos with pre-installed music, and you can even add AR gestures, make-up and backgrounds to your photos from a range of applications.

360-Degree Ultra-fast face unlock
The front camera detects the user’s face instantly, whether you hold your phone in landscape, portrait or at any angle.

A Design for work or play
The Honor Play’s slim and subtle unibody with metal design is available in two textured colors: Midnight Black and Navy Blue

At the back, the Honor Play comes with a fingerprint scanner that sits at the center of the smartphone. The left side of the phone has hybrid-SIM slot, the volume rocker and the power button is placed on the right. Honor has also included a 3.5mm headphone jack which is at the bottom of the handset along with USB Type-C charging port, microphone and speaker grille.

Notch FullView Display
Honor Play is equipped with 16.0cm FullView HD + (1080x2340 pixels) with a 19.5:9 aspect ratio bezel-less Notch display that 89% screen-to-body ratio. Additional, the split screen function for multitasking will allow users to do much more with screen time.

More Battery Time
Cutting-edge technology often affects the phone’s efficiency or drain its battery. However, Honor Play is the exception to the rule. The huge 3,750mAh battery allows for heavy gaming and entertainment use, and gives a usage of 1.5 days. The Ultra Power Saving Mode brought by Honor’s power saving technology allows users to enjoy a full season of their favorite TV series on just one charge.

Android 8.1 and EMUI 8.2
Honor play come with EMUI 8.2 based on Android 8.1 to unleash amazing processing power and reduce any disruptions due to rendering and lagging. Smart optimization and file management features prevent the degradation of Android performance over time. The Honor Play features 100% faster app start up and intelligent awareness learning, meaning your phone will optimize itself for high performance. The Honor Play will be available in two variants: 4GB RAM & 64GB ROM variant and the 6GB RAM & 64GB ROM variant

Price and Availability

The Honor Play with GPU Turbo and AI technology is available at a price of INR 19,999 for 4GB RAM & 64GB ROM variant, the 6GB RAM & 64GB ROM variant available at a price of INR 23,999

The Honor Play will be available in two color variants – Midnight Black and Navy Blue. The Honor Play will be available on ecommerce platform 

Amazon from 6thAugust 2018, 4PM onwards

New Delhi, 6th August 2018

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