Breaking News

Canon India Marks ‘World Photography Day’ Celebrations, Promoting The Culture Of Imaging Across The Country

As World Photography Day approaches on 19th August, Canon India, one of the leading imaging organizations furthers its commitment to cultivate the passion and spread the knowledge of photography across the nation. To mark the occasion, the imaging leader has organized a series of pan India initiatives, as an exhaustive outreach to enhance photography culture and help enthusiasts hone their clicking skills.

Inspiring the spirit of discovery in one’s own city, Canon had organized multi-city photo walks in the months of July and August. The aim of this initiative was to call out to photography enthusiasts to compile hyper-local experiences that bring out the extraordinary that exists in the seemingly mundane aspects of urban lives. The day long photo-walks through the streets of Delhi, Mumbai, Bangalore, Pune and Kolkata were led by some of the most popular Instagram influencers in the country including Zaid Salman (@yourworldmylens) and Nitish Waila (@nitishwaila) and gave a common platform to photography enthusiasts to capture the flavour of their cities.

With an interesting line up of activities, Canon made these photo-walks experiential for photography enthusiasts to cultivate their passion for photography into a profession. These photo walks were accompanied with a hands-on demonstration of Canon’s EOS M50 mirrorless camera, popularly known as ‘The Conversation Creator’. As an extension to these walks, a contest has also been announced on social media around street and travel photography, where the winners will be awarded with a unit of EOS M50 each.

In the North region of the country, Canon India will be celebrating World Photography Week by engaging aspiring and professional photographers on various platforms. This would include professional workshops on wedding photography in Meerut for Meerut Camera Club members, a basic photography workshop for students in Bhatnagar International School, Vasant Kunj, DPS school, Sector 102, Gurgaon and Sri Venkateshwara College, South Campus.

In the South region, the organization is organizing a photography workshop at Christ University, Bengaluru for students, to teach them the basics of photography, with a prime focus on travel photography. Furthermore, with a special focus on high-end cameras, there are 13 back-to-back month long workshops planned in Kerala and 4 in Andhra Pradesh and Telangana to aggressively promote the photography culture. Additionally, workshops are planned at Canon Image Square stores in South region, providing education on the basics of camera, catering to end-consumers.

In the West, the organization has planned photography workshops at Canon Image Square stores, with Canon promoters. The organization will also be marking its presence at ‘All Maharashtra Photographer Association’ in Navi Mumbai.

In the East, photo walks are being organised across all states with local photography associations to commemorate the occasion. Canon Photo Mentors are coming together at Guwahati Club to organize a Fashion Photography Work shop, with ‘All Assam Fashion Photographers Association, Guwahati’. The Master Service Centre(MSC), Kolkata will bear a special décor to celebrate the day, and our esteemed customers can avail a limited period offer of 10% discount on spare parts for repairs at the MSC, Kolkata.

Continuing its endeavor to support the community and the environment, the organization is also running a digital movement called #ShiftYourFocus. Using the popular social media hashtags, such as #FollowMeTo, #OnMyTable and #FromWhereIStand, the company is aiming to divert the attention of millenials to necessary causes like nature conservation and environment preservation. This campaign will run across all social media platforms of the organization, with the objective to support the required change, with the powerful tool of images.

India, 17th August 2018

No comments