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5 Brand Campaign That Created Awareness On Independence For The Society

On the eve of India’s 72nd Independence Day, a series of campaigns were released by brands to grace the occasion and create awareness in the society. 

Godrej Keeps The Swadeshi Flag Flying
Godrej takes a look back at its history that highlights in many ways how the business history of the Group mirrors the journey of the country from Swadeshi movement to independence, and beyond. It is also the foremost example of ‘Make in India’.

Netmeds Takes The Unbeaten Path To Stir Awareness For Independence Day
Taking forward the concept of Netmeds being the game-changer. Netmeds took a deviation from its systematic branded content, producing unique music and cinematic portrayal of the story of a young girl faced with everyday abuses of the society.  This new effort, which many are calling “powerful” and “emotive” continues on a course set by the company and its founders who have been helping “children grow” through their initiatives at both the Lalchand Milapchand Dadha Senior Secondary School in Chennai and the Love Care Centre Orphanage in Kancheepuram. The music video throws focus on the social ills and widely spread child abuse in India.

Sightsavers’ Noble Endeavour For Independence Day
Sightsavers India, a leading global development organization, released the digital campaign #EyeAmFree; the aim of the campaign was to celebrate the concept of a truly free nation by celebrating freedom with inclusive attitudes and beliefs towards the economically marginalized and disabled individuals in society.

With this campaign, Sightsavers urged the people of India to celebrate the festival by pledging ‘Eye Am Free’—to honour freedom to learn, see, earn and to be, for millions of economically underprivileged citizens.

Benetton Seeks To Unite India By Hope
Reaffirming its commitment to challenge social norms and fearlessly address issues focused on secularism and non-discrimination, United Colors of Benetton marked India’s 72nd Independence Day with a digital film titled #UnitedByHope and celebrated India’s unity in its diversity. The heartwarming emotional video showcases the different perspectives of two generations as they explore the concepts of diversity and national unity.

The digital film is a result of a social experiment conducted by the brand representing two groups; ‘Older India’ and ‘Younger India’ with the intention to understand what identity means to them. Capturing the comprehensive representation of Indian diversity and faith, it is heartening to witness how the younger group has its own imagination that is untouched by the filters of religion or caste. They create their own vision of a united India with no diktats or forced lines.

Parle Products Dials Up On Sentiment
Parle Products, India’s leading manufacturer of biscuits and confectionery has launched the next leg of #YouAreMyParleG campaign with a digital film depicting the life of Indian soldier. The film is a tribute to the Indian armed forces on the occasion of Independence Day from Parle G. The film features an emotional story of a soldier and his family and is inspired by consumer response for You are my Parle G TVCs.

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