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The Media And Entertainment Market Is Currently Pegged At ~USD 1.6 Trillion, And Is Expected To Touch USD 2.3 Trillion By 2022

- The Media & Entertainment (M&E) space is divided into eight major segments -Broadcasting, Entertainment, Publishing, Information Services, Gaming, Marketing & Advertising, New Media, and Education

- The overall market is expected to witness a growth of 6.5% to 7.5% through 2022

- Broadcasting is the largest M&E market segment, and stands at USD 420 to 440 billion, accounting for more than one-fourth of the overall market

- New Media is expected to grow at 16.5% to 17.5% for the next 5 years and touch USD 450 to 470 billion and account for one-fifth of the market by 2022

Zinnov, a global management consulting firm, today released its study on the Global Media and Technology Service Providers landscape, titled 'Zinnov Zones - Media and Technology 2017'. The study enables business leaders in the space of Media & Entertainment (M&E) to make the right decisions in partner selection across technologies and delivery expertise as they expand their digital footprint.

The M&E industry has been witnessing disruption owing to advancements in mobile, video, and content consumption patterns. As a result, media firms are increasing their direct-to-consumer offerings. Growth in adoption of streaming services and content on the go, has led to enhanced offerings from Service Providers around OTT (over-the-top), content security, and experience engineering, to track key metrics for enhanced customer experience as well as for identifying incremental revenue opportunities. 

According to the study, the overall M&E industry crossed USD 1.6 trillion in 2017, of which Broadcasting companies accounted for ~25% of the overall industry size, while New Media companies have the highest annual growth rate at ~17%. 

The Zinnov study highlights some key focus areas of M&E players in the industry today and provides perspective on how to increase wallet share. The report covers trends on key technologies that help drive transformation in the M&E space viz. OTT video, intelligent platforms, immersive technologies, Blockchain, and experience engineering. The report also provides a bird's eye view of the Service Provider landscape, addresses the latent need in the market for outsourcing, and documents the key investments/trends amongst the Service Provider community. 

With their team of experienced professionals and research teams, Zinnov serves clients from across software, semiconductor, consumer electronics, automotive, storage, telecom & networking, healthcare, banking, financial services, and retail verticals in US, Europe, Japan, and India.

For more information, visit

BENGALURU, June 20, 2018

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