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Philips To Help Beat The Heat With 'Philips Fresh Express'

Photo caption: Philips India and Radio Mirchi 98.3 team at the flag off of Philips Fresh Express with Roy Jakobs - Global Head, Domestic Appliances, A.D.A. Ratnam - President- Personal Health, RanveerBrar - Philips Brand Ambassador and Chef, and Nitin Singh - Regional Director (N & E), Radio Mirchi 

Joins Hands with Radio Mirchi 98.3FM to launch mega initiative this summer 

In line with its commitment to improve people's lives, Philips Kitchen Appliances has launched a mega initiative - Philips Fresh Express to draw people's attention towards the need for nutrition this summer, not just for themselves but also for those who are less privileged.

As a part of this initiative, the Philips Fresh Express - a mobile van equipped with Philips juicers and fresh fruits - will visit places like NGOs, senior citizen homes, urban slums and government schools to provide people with a glass of healthy juice. Radio Mirchi - a partner in this activity - will drive awareness through its popular shows and will engage with listeners to come up with the suggestions on the route that Philips Fresh Express should take.
This activity kick started today and will continue through the heat wave till June 16, 2018 and aims to directly reach and refresh thousands of people across 5 cities including Delhi NCR, Mumbai, Kolkata, Pune and Bangalore. Philips Kitchen Appliances aims to reach millions of others through radio and spread awareness about the need for nutrition in this season.

Flagging off the campaign, Roy Jakobs, Global Head, Domestic Appliances said, "It is our mission to improve lives of 3Bn people per year and all our businesses are committed to it. Philips Kitchen Appliances does that by making it easier for consumers to eat healthier. Philips Fresh Express extends the same thought and aims at drawing attention to the fact that we make it extremely easy for you to make your and others' life healthier. It's a small step but when enough people take this step, it becomes a movement." In presence of Celebrity Chef RanveerBrar, the campaign commenced with the Philips Fresh Express heading out to the first milepost of the campaign Sewa Group in Greater Noida to spread smiles of health and happiness amongst underprivileged children.

Nitin Singh, Regional Director (N & E), Radio Mirchi, said, "Mirchi has always believed in spreading joy and happiness through engaging content and activities. The initiative completely resonates with our belief. As mercury hits its peak this month, we are proud to be a part of this noble cause of keeping everyone healthily hydrated."

In addition to the on-ground campaign, this initiative is also being promoted on Philips' and Radio Mirchi's social media channels including Facebook and Twitter.

NEW DELHI, June 7, 2018

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